Paul Hill

Research, insight, and human-centred design
Open to new collaborations and conversations
If you’ve got something interesting in mind, feel free to get in touch. My door is open.

Technology has never moved faster. But speed isn’t clarity. Somewhere along the way, we stopped listening to real people, real needs, real behaviours. The result is digital products that drift, and services that don’t serve.

Understanding people is not a nice-to-have. It’s how we make things that matter.

This is where I work.

With over 25 years experience helping teams understand people and make better decisions about digital products and services, I work in research across discovery, design, and delivery.

Currently

Co-founder and Director of Insight & Innovation at Thunk.

Working on

Evolving how energy networks plan for climate resilience
Helping organisations plan for climate risk through joined-up insight, interdependency research, and evidence-led understanding

Rethinking communication for digital exclusion
Insight into barriers around access, trust, and confidence to shape clearer, more inclusive energy-related communication

Previous

Lead and management research roles at NHS Digital, Sky Bet, and Perform.

Some older case studies live on the old site

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